A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.
A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.
Introduction 1. Bringing Luxury Sleeping Beauties Back to Life The Objectives of Reawakening Brands The Importance of Heritage for Brand Management Conclusion 2. Brand Management in the Watch Industry Proto-brands in the Preindustrial Era The Legal Protection of Trademarks The Birth of Global Brands Global Luxury Brands Conclusion 3. The Revival of Vanished Brands Case 1: The First Mover: Blancpain Case 2: The Failed Reawakening of Léon Hatot Case 3: German Brands from Glashütte Conclusion 4. Brands Revival in the Reovery of Declining Firms Case 4: Patek Philippe Case 5: Making Chopard a Jewelry Brand Case 6: Revival Based on a Concept: Hublot Case 7: Failed Attempts to Relaunch Sleeping Beauties: Corum and Ebel Conclusion 5: Creating New Brands from Heritage Case 8: Breguet Case 9: British Watch Masters Case 10: JeanRichard Case 11: Heritage Brands with a Technical Foundation: Czapek, Lowenthal and Pouzait Conclusion Conclusion
Introduction 1. Bringing Luxury Sleeping Beauties Back to Life The Objectives of Reawakening Brands The Importance of Heritage for Brand Management Conclusion 2. Brand Management in the Watch Industry Proto-brands in the Preindustrial Era The Legal Protection of Trademarks The Birth of Global Brands Global Luxury Brands Conclusion 3. The Revival of Vanished Brands Case 1: The First Mover: Blancpain Case 2: The Failed Reawakening of Léon Hatot Case 3: German Brands from Glashütte Conclusion 4. Brands Revival in the Reovery of Declining Firms Case 4: Patek Philippe Case 5: Making Chopard a Jewelry Brand Case 6: Revival Based on a Concept: Hublot Case 7: Failed Attempts to Relaunch Sleeping Beauties: Corum and Ebel Conclusion 5: Creating New Brands from Heritage Case 8: Breguet Case 9: British Watch Masters Case 10: JeanRichard Case 11: Heritage Brands with a Technical Foundation: Czapek, Lowenthal and Pouzait Conclusion Conclusion
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
![Our Canadian Heritage [microform]: Its Resources and Possibilities](https://bilder.buecher.de/produkte/65/65553/65553046m.jpg "Our Canadian Heritage [microform]: Its Resources and Possibilities")
