Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci

Video Marketing for Libraries

A Practical Guide for Librarians

• Broschiertes Buch

Produktbeschreibung

Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. Topics include crafting your message, writing the script, casting, filming, editing, publishing, using online tools & animation software, and assessment.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 196
• Erscheinungstermin: 1. August 2017
• Englisch
• Abmessung: 280mm x 216mm x 11mm
• Gewicht: 508g
• ISBN-13: 9781442269491
• ISBN-10: 1442269499
• Artikelnr.: 47879872

Autorenporträt

Heather A. Dalal is Assistant Professor/Instruction & Emerging Technologies at Rider University in Lawrenceville, NJ. In addition to reference and instruction, Dalal creates library tutorials, markets the library with promotional videos, and implements other emerging technologies.

Inhaltsangabe

Chapter 1. Getting Started: Video Marketing and Your Library
Chapter 2. Understanding Best Practices
Chapter 3. Translating Your Message Into a Marketing Video
Chapter 4. Planning is Everything: Understanding Pre-production
Chapter 5. Action! Nailing Production
Chapter 6. That's a Wrap: Mastering Post-production
Chapter 7. Animated Video as an Alternative to Traditional Video Production
Chapter 8. Video by the Book: Considerations for Users with Disabilities
Chapter 9. Promote or Perish: Increasing the Visibility of Your Videos
Chapter 10. Was It Worth It? Measuring Impact