Focusing on personal wine-selling skills, this practical guide explains every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. Based on six decades of combined experience, this manual will be invaluable for all those seeking to start or enhance a career in wine sales.
Focusing on personal wine-selling skills, this practical guide explains every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. Based on six decades of combined experience, this manual will be invaluable for all those seeking to start or enhance a career in wine sales.
Author Paul Wagner spent the first summers of his life in the Sierra Nevada, where his father was a ranger. Since then, he has hiked thousands of miles in the mountains, and his website, backpackthesierra.com, has become a popular reference for outdoor enthusiasts. He has won international awards for his non-fiction books. This is the fifth of his Dan Courtwright mysteries.
Inhaltsangabe
List of Figures List of Tables Preface Acknowledgments SECTION I: PROFESSIONAL FOUNDATIONS 1 Wine Sales: Foundations for Success 2 Buyer-Supplier Relationships and Compliance Regulations in the Wine Industry 3 The Exchange of Value between Buyers and Sellers 4 The Organization of a Sales Force 5 Direct-to-Consumer Sales SECTION II: THE CONSULTATIVE SALES PROCESS 6 Buyer Motivations and Presales Call Planning 7 Precall Research 8 Call Opening 9 Probing the Customer's Needs 10 Supporting the Needs of Your Customers 11 Closing the Sale 12 Negotiating Customer Concerns 13 Selling to a Lack of Interest SECTION III: WINE TRADE 14 Merchandising 15 Strengthening the Relationship 16 Professional Education Development and Your Career Ladder in Sales References Index About the Authors
List of Figures List of Tables Preface Acknowledgments SECTION I: PROFESSIONAL FOUNDATIONS 1 Wine Sales: Foundations for Success 2 Buyer-Supplier Relationships and Compliance Regulations in the Wine Industry 3 The Exchange of Value between Buyers and Sellers 4 The Organization of a Sales Force 5 Direct-to-Consumer Sales SECTION II: THE CONSULTATIVE SALES PROCESS 6 Buyer Motivations and Presales Call Planning 7 Precall Research 8 Call Opening 9 Probing the Customer's Needs 10 Supporting the Needs of Your Customers 11 Closing the Sale 12 Negotiating Customer Concerns 13 Selling to a Lack of Interest SECTION III: WINE TRADE 14 Merchandising 15 Strengthening the Relationship 16 Professional Education Development and Your Career Ladder in Sales References Index About the Authors
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