Jon-Stephen Stansel

10 Principles of Effective Social Media Marketing

Strategies to Guarantee Impact

• Broschiertes Buch

Produktbeschreibung

Understand the fundamental principles of effective social media marketing.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 16715
• Seitenzahl: 242
• Erscheinungstermin: 3. September 2025
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 374g
• ISBN-13: 9781398621442
• ISBN-10: 1398621447
• Artikelnr.: 71827406

Autorenporträt

Jon-Stephen Stansel

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Build a strong team
effective social media marketing is a team effort; Chapter
02: Develop a consistent voice
effective social media marketing is consistent in voice; Chapter
03: Managing a crisis
effective social media marketing is a beacon in a crisis; Chapter
04: Be human, speak to humans
effective social media marketing is human
centered; Chapter
05: Create accessible content
effective social media marketing is accessible; Chapter
06: You need a budget
effective social media marketing is worth paying for; Chapter
07: Be honest and ethical
effective social media marketing is honest; Chapter
08: Timing is everything
effective social media marketing is timely; Chapter
09: Focus on the audience
effective social media marketing is audience
focused; Chapter
10: Deliver education or entertainment
effective social media marketing is educational or entertaining; Chapter
11: Conclusion
the 11th principle;