The¿Ecommerce¿Growth Playbook - Warren, Joshua S
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The Ecommerce Growth Playbook distills twenty years of hard-won wins into one 300-plus-page field guide for mid-market brands that need faster sites, lighter tech debt, and stronger revenue. Author Joshua S. Warren-founder of global agency Creatuity and host of the Commerce Today podcast-has led more than 400 replatform and optimization projects, cutting page-load times by up to 70 percent and boosting conversions for farm-and-home chains, B2B wholesalers, and high-growth DTC startups alike. Inside you get three playbooks in one: - Customer Experience: remove hidden friction in speed, search,…mehr

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Produktbeschreibung
The Ecommerce Growth Playbook distills twenty years of hard-won wins into one 300-plus-page field guide for mid-market brands that need faster sites, lighter tech debt, and stronger revenue. Author Joshua S. Warren-founder of global agency Creatuity and host of the Commerce Today podcast-has led more than 400 replatform and optimization projects, cutting page-load times by up to 70 percent and boosting conversions for farm-and-home chains, B2B wholesalers, and high-growth DTC startups alike. Inside you get three playbooks in one: - Customer Experience: remove hidden friction in speed, search, checkout, returns, and omnichannel. - Ecommerce Technology: score and crush tech debt, plug real-time data plumbing, and decide when to go composable. - Leadership and Org Design: build Growth Pods, run five-number scorecards, govern vendors, and keep delivery teams shipping. Each chapter delivers a quick status check, five key KPIs, real case studies from brands like Best Buy, Disney, and Coucou Suzette, and a do-this-Monday action plan. A closing 90-Day Action Playbook stitches everything together so readers can move the metrics boards care about-conversion, AOV, repeat purchases, and deployment speed. Perfect for B2B wholesalers, omnichannel retailers, and high-growth DTC companies ready to replatform or modernize their ecommerce stack and operations.
Autorenporträt
Joshua S. Warren is the founder and CEO of Creatuity, a global ecommerce agency trusted by mid-market brands to turn sluggish storefronts into revenue engines. Over the past two decades he has led more than 400 replatforms and optimization projects, cutting page-load times by up to 70 percent and boosting conversions for retailers ranging from farm-and-home chains to high-growth DTC startups.A self-taught coder who built his first online store in high school, Joshua pairs deep technical chops with an operator's obsession for P&L impact. His frameworks-Friction Audit Ladder, Tech Debt Score, Five-Number EOS Scorecard-are used by CMOs and CTOs on five continents to unlock growth without burning out their teams.When he's not rewriting checkout flows, Joshua hosts the weekly Commerce Today podcast, dissecting wins and wipeouts in real time for thousands of listeners. He speaks at Adobe Summit, Meet Magento, and NRF events, and has been quoted in Forbes, RetailTouchPoints, and Practical Ecommerce.Joshua splits his time between Dallas, Texas, and Creatuity's European hub in Poznan, Poland. Off the keyboard he's an adoptive dad, ebook addict, and champion of remote work done right.