Kevin Lynch, Jr. Walls

Mission, Inc. (eBook, ePUB)

The Practitioners Guide to Social Enterprise

• Format: ePub

Produktbeschreibung

Business has the power to change the world, but some businesses embrace that opportunity more aggressively than others do. Social enterprises put their change mission first - what they sell or what service they provide is a means to accomplishing a larger goal, rather than an end in itself. Their front-and-center commitment to doing good makes social enterprises immensely attractive. But if you want to run one successfully, you have to manage a tricky balancing act. How can you be as efficient as any of your for-profit or nonprofit competitors while at the same time staying true to your social purpose? In this groundbreaking guide, social entrepreneurs Kevin Lynch and Julius Walls draw on their own extensive experiences and those of twenty other social enterprise leaders to focus on the fundamental blocking and tackling tactics that make the difference between success and failure. Exploring the many paradoxes that can hamstring social enterprises, the authors explain how starting and running a social enterprise requires leaders to adopt an entirely different mindset and often a wholly different perspective on the day-to-day choices they're forced to make. Likewise, Walls and Lynch help readers grapple with a different set of expectations from employees, investors, customers, and the community. For social enterprise practitioners, these expectations present an added layer of difficulty - but they can also offer unique advantages, which the authors explain how to leverage. Whether readers are looking for guidance on finding and hiring talent, marketing, finances, or scaling, this practical, accessible guide offers clear and compelling answers that light the way.

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Produktdetails

• Verlag: Berrett-Koehler Publishers
• Seitenzahl: 216
• Erscheinungstermin: 12. Dezember 2008
• Englisch
• ISBN-13: 9781609944322
• Artikelnr.: 38331022

Autorenporträt

Kevin Lynch is president of Rebuild Resources, a nonprofit social enterprise that helps chronic addicts and alcoholics find a path to sobriety and self-sufficiency through employment and spiritual recovery. Julius Walls, Jr., is president and CEO of Greyston Bakery and senior vice president for business for Greyston Foundation.

Inhaltsangabe

Letter from the Editor of the Social Venture
Network Series
Preface
Acknowledgments
Introduction The Most Successful Business On Earth
Chapter 1 The Ten Paradoxes Of Social Enterprise
Chapter 2 Doing Good vs. Doing Well: Balancing Impact And Profit
Chapter 3 Form vs. Function: Choosing The Right Structure
Chapter 4 Planning vs. Practice: Working With Discipline
Chapter 5 Debits vs. Credits: Creating Financial Health
Chapter 6 Do-Gooders vs. Good Doers: Hiring the Best People
Chapter 7 Perception vs. Reality: Marketing On Higher Ground
Chapter 8 Value vs. Waste: Leaning The Enterprise
Chapter 9 Metrics vs. Instinct: Measuring Success
Chapter 10 Growth vs. Focus: Expanding Sensibly
Chapter 11 Sweat Equity vs. Blood Equity: Caring For Yourself
Epilogue
Contacts
Notes
Index
About Social Venture Network
About the Authors

Rezensionen

Read this book and keep it nearby. It is jam-packed with useful and relevant information not only for the aspiring social entrepreneur but for the experienced one as well. I learned a lot that will help me in my own business.
Michael Hannigan, President and cofounder, Give Something Back, Inc.

Kevin Lynch and Julius Walls have written the most accessible, practical approach to social enterprise in years! Newbies and veterans alike can mine their work over and over again and never come away empty.
Jerr Boschee, founder and Executive Director, The Institute for Social Entrepreneurs, and Visiting Professor of the Practice in Social Enterprise, Carnegie Mellon University

Like the social enterprises it celebrates, Mission Inc. successfully juggles a double bottom line, integrating a bold vision for business as a vehicle for social impact with exceptional practical advice for the organizations and people that increasingly pursue an idea whose time has come.
Jim Schorr, Professor, Vanderbilt University, and former CEO, Juma Ventures