Fred R David, Forest R. David, Meredith E. David

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

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Produktdetails

• Verlag: Pearson HigherEducation
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 29. Mai 2025
• Englisch
• ISBN-13: 9781292477374
• Artikelnr.: 75613687

Inhaltsangabe

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
1. The Nature of Strategic Management
o The Cohesion Case: McDonalds Corporation
PART 2: STRATEGY FORMULATION
1. Business Vision and Mission
2. The External Assessment
3. The Internal Assessment
4. Strategies in Action
5. Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
6. Implementing Strategies: Management and Marketing Issues
7. Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
8. Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
9. Business Ethics, Environmental Sustainability, and Corporate Social
Responsibility
10. Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSISHow to Prepare and Present a Case
Analysis