- Simplifies the understanding of analytics from a technical and functional perspective and shows a wide array of problems that can be tackled using existing technology
- Provides a detailed step by step approach to identify opportunities, extract requirements, design variables and build and test models. It further explains the business decision strategies to use analytics models and provides an overview for governance and tuning
- Helps formalize analytics projects from staffing, technology and implementation perspectives
- Emphasizes machine learning and data mining over statistics and shows how the role of a Data Scientist can be broken down and still deliver the value by building a robust development process
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