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The essential marketing guide for vegan and plant-based business leaders The global vegan and plant-based industries are expanding fast. Billions of dollars are being invested in companies that align with sustainability, ethics, and innovation. But in such a competitive space, how can your brand stand out? Vegan Marketing Success Stories by Sandra Nomoto is the first book to focus exclusively on marketing vegan businesses and plant-based brands. Drawing on real-world case studies from industry leaders around the world, Nomoto reveals proven strategies for achieving visibility, trust, and…mehr

Produktbeschreibung
The essential marketing guide for vegan and plant-based business leaders The global vegan and plant-based industries are expanding fast. Billions of dollars are being invested in companies that align with sustainability, ethics, and innovation. But in such a competitive space, how can your brand stand out? Vegan Marketing Success Stories by Sandra Nomoto is the first book to focus exclusively on marketing vegan businesses and plant-based brands. Drawing on real-world case studies from industry leaders around the world, Nomoto reveals proven strategies for achieving visibility, trust, and long-term growth. This vegan marketing book will teach you to: ¿ Apply the marketing strategies that successful vegan companies use today ¿ Integrate digital marketing, social media, and public relations into a cohesive plan ¿ Budget effectively and use low-cost marketing tactics to grow your reach ¿ Avoid common pitfalls from the lessons of other ethical entrepreneurs Whether you're a vegan business owner, marketing professional, or plant-based startup founder, this book will help you create powerful, purpose-driven campaigns that inspire action and build community around your mission. Packed with insights from companies that have weathered challenges-from the pandemic to rapid industry shifts-Vegan Marketing Success Stories shows exactly how ethical brands can thrive in today's changing marketplace. If you're ready to grow a profitable, sustainable, and values-driven business, this book will guide your marketing every step of the way. "In depth, engaging, and immediately applicable, Vegan Marketing Success Stories will be a boon to your business, whether you're a startup or already making waves."-Victoria Moran, Chief Compassion Officer, Main Street Vegan Academy
Autorenporträt
While earning her degree in English Literature, Sandra Nomoto published poetry in literary journals and film reviews online. At twenty-five, she founded Conscious Public Relations Inc., an award-winning virtual agency that certified as a B Corporation. After a decade in business, she authored and self-published The Only Public Relations Guide You'll Ever Need in 2019. Living vegan since 2018, Nomoto is now a hype woman for vegan businesses, and book whisperer for authors with impact. She aspires to eat vegan food around the world and blog about it, and lives in East Vancouver, Canada with her husband. https://sandranomoto.com Edited by Carole Audet and cover design by Jomaira Lopes. Additional contributors include Kelly Bennett, Mandy Gill, Justin Manning, and individuals from Animal Justice, Benji Vegan Gourmet, Blue Tribe, BUCK, bumble bloom, dr.plantbased, Ethical Brand Marketing, Goddess Garden, HOWND, Humane Wildlife Solutions, ICARIA, Immaculate Vegan, Jordan Bruce Wellness, K.I. Health & Fitness, Kakadu Creative, KML Collective, LUXTRA Ltd (Shaker), Materialise Interiors, MeeT Restaurants & Vegan Supply, Miomojo, New Roots, Oat Canada, Goodmylk (One Good), Persona Abode, Propulsion Agency, Remeant, Sagal Jama ltd, SAPPHO New Paradigm, Synergy Nutrition, The Juice Truck, The Plot Holdings, The Vegan Publisher, Those Vegan Cowboys, Vecado, Vegan Brand Marketing, Vegan Business Media, Vegan Business Tribe, Vegan Hospitality, Vegan Visibility, Vegans, Baby, Vegboost, Vejii, We Animals, and Your Vegan Marketer.