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This book, Entrepreneurship Development and Business Communication, is written for undergraduate students in agriculture. It provides a clear understanding of how to become a successful entrepreneur in the agricultural sector and how to communicate effectively in business and rural settings. The first part of the book focuses on entrepreneurship development, explaining what entrepreneurship means, especially in agriculture, and the qualities needed to become a good entrepreneur. It guides students through the process of identifying business opportunities, preparing project plans, starting and…mehr

Produktbeschreibung
This book, Entrepreneurship Development and Business Communication, is written for undergraduate students in agriculture. It provides a clear understanding of how to become a successful entrepreneur in the agricultural sector and how to communicate effectively in business and rural settings. The first part of the book focuses on entrepreneurship development, explaining what entrepreneurship means, especially in agriculture, and the qualities needed to become a good entrepreneur. It guides students through the process of identifying business opportunities, preparing project plans, starting and managing agri-based businesses, and understanding marketing, finance, risk, and the support provided by government schemes.The second part of the book deals with business communication. It covers the basics of effective communication, including verbal and non-verbal skills, and teaches how to write business letters, reports, and proposals. It also explains how to speak confidently in interviews and presentations. Special attention is given to using modern ICT tools and social media for business communication and extension activities in rural areas.
Autorenporträt
Dr. J.MEENAMBIGAI, currently working as a Professor in the Department of Agricultural Extension, Faculty of Agriculture, Annamalai University. She has 25 years of experience in teaching, research and extension.P. RITHIK & M.KAVIN RAJA CURRENTLY STUDYIND UG DEGREE PROGRAMME B.Sc (Hons.,) AGRICULTURE IN FACULTY OF AGRICULTURE, ANNAMALAI UNIVERSITY.