Ronald C. McCurdy, Richard E. Goodstein, Eric J. Lapin

Artist Entrepreneur

Finding Success in a New Arts Economy

• Gebundenes Buch

Produktbeschreibung

Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to build their own careers in the twenty-first-century arts landscape. The book demystifies essential business skills from self-promotion, branding, touring, and intellectual property to contracts, revenue sources, and bookkeeping.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 188
• Erscheinungstermin: 25. November 2019
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 431g
• ISBN-13: 9781538123270
• ISBN-10: 1538123274
• Artikelnr.: 57166305

Autorenporträt

Ronald C. McCurdyis professor of music in the Thornton School of Music at the University of Southern California (USC), where he served as chair of the jazz department for six years (2002-2008).

Inhaltsangabe

Introduction
Chapter 1: A Model for Success
Chapter 2: What's the Story? - Finding Your Soul
Chapter 3: Finding Your Creative Space
Chapter 4: It's Not About The Money, Yet!
Chapter 5: Choosing and Building Your Team
Chapter 6: The Emerging Artist and Self-Management
Chapter 7: Minding Your Own Business
Chapter 8: Arts Leadership
Chapter 9: Marketing and the Use of Social Media
Chapter 10: We Got the Gig! Now What?
Chapter 11: Funding Your Project
Afterward
References
Appendix- Technical Rider Example 1 (Music)
Appendix- Technical Rider Example 2 (Dance)
Appendix- Technical Rider Example 3 (Theater)
Appendix- Contract Example