The Fundamentals of Fashion Management - Budnarowska, Corinna; Marciniak, Ruth; Dillon, Susan
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Erscheint vorauss. 23. Juli 2026
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This 3rd edition of Fundamentals of Fashion Management has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and ethical and social responsibilities of fashion companies and the consumers they sell to. If you are unsure whether to pursue a role in marketing, buying, or retailing then The Fundamentals of Fashion Management will help you decide. There's…mehr

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Produktbeschreibung
This 3rd edition of Fundamentals of Fashion Management has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and ethical and social responsibilities of fashion companies and the consumers they sell to. If you are unsure whether to pursue a role in marketing, buying, or retailing then The Fundamentals of Fashion Management will help you decide. There's advice on fashion entrepreneurship, career paths and guidance on profession practice, as well as new international case studies and interviews with leading professionals, making this is a must-have guide to the industry and your place in it.
Autorenporträt
Susan Dillon Susan Dillon is Director of Teaching and Learning at JCA at the London Fashion Academy, UK. She is an experienced fashion academic and her scholarly interests are in fashion design and management, evolving business models, slow fashion, sustainability and craft techniques, and the creation of sustainable fashion products and small brands. Corinna Budnarowska Corinna Budnarowska is a Senior Lecturer and is the Course Leader for BA (Hons) Fashion Communication at the Arts University Bournemouth, UK. Her teaching is in the areas of fashion, marketing, consumer behaviour, omnichannel retailing, supply chain management, strategy and leadership, consultancy, and entrepreneurship. Her research interests are in responsible fashion practice, fashion consumer behaviour, and entrepreneurism, with research outputs in academic journals, books and conference papers. As an award-winning fashion business owner and early adopter of online retailing, Corinna has consulted with leading retail organizations and fashion designers, focusing mainly on their digital presence and communication strategies. Ruth Marciniak Ruth Marciniak is an Associate Lecturer and Senior Teaching Fellow of Advance HE at the Fashion Retail Academy, London. She obtained her PhD from Manchester University, which explored strategy planning in e-commerce: a study of the UK fashion retail sector. Prior to working in Higher Education, Ruth worked as an assistant fashion designer with a menswear brand. She is an active researcher with research outputs in academic journals, book chapters and conference papers. Ruth has conducted research for large fashion retail organizations. Her teaching and research interests include branding, digital and social media marketing and experiential marketing.