Foundational to partnership-building, strategic communication can result in meaningful and sustainable social impact. This book offers insights into the significance of strategic communication to nurture and sustain partnerships between the civil society, government and market by aligning their complementary strengths.
Foundational to partnership-building, strategic communication can result in meaningful and sustainable social impact. This book offers insights into the significance of strategic communication to nurture and sustain partnerships between the civil society, government and market by aligning their complementary strengths.
Manisha Pathak-Shelat is Professor of Communication and Digital Platforms and Strategies at MICA, Ahmedabad, India and chairs MICA's Centre for Development Management and Communication (CDMC). Ruchi Tewari is an Associate Professor-Communication and Responsible Business Activity at MICA. She also serves as an Associate Dean-Marketing, Communication, and Public Affairs. Sushama Oza has served as Director, Strategy and Sustainability at Adani Foundation, Ahmedabad, India.
Inhaltsangabe
List of Figures List of Tables Foreword Preface Acknowledgements 1 Strategic Communication in Building Social Impact Partnerships 2 Social Impact Triad: Civil Society, Government, and Market 3 Strategic Partnership Building and Multi-Stakeholder Engagement 4 Understanding People-Centric Impact 5 Social Impact Communication 6 Building Evidence-Based Communication Strategy 1 7 Storytelling Techniques for Impactful Strategic Communication 8 Hands-on Skills in Strategic Communication Index
List of Figures List of Tables Foreword Preface Acknowledgements 1 Strategic Communication in Building Social Impact Partnerships 2 Social Impact Triad: Civil Society, Government, and Market 3 Strategic Partnership Building and Multi-Stakeholder Engagement 4 Understanding People-Centric Impact 5 Social Impact Communication 6 Building Evidence-Based Communication Strategy 1 7 Storytelling Techniques for Impactful Strategic Communication 8 Hands-on Skills in Strategic Communication Index
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