Genetic Literacy in Direct-to-Consumer Genetic Testing - Luo, Zhengpeng
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This book examines language and communication in digital health, proposing a discourse-oriented approach to genetic literacy, applying it to the study of public engagement with direct-to-consumer (DTC) genetic testing. It will appeal to researchers and students in the areas of sociolinguistics, discourse analysis, and health communication.

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Produktbeschreibung
This book examines language and communication in digital health, proposing a discourse-oriented approach to genetic literacy, applying it to the study of public engagement with direct-to-consumer (DTC) genetic testing. It will appeal to researchers and students in the areas of sociolinguistics, discourse analysis, and health communication.
Autorenporträt
Zhengpeng Luo is an Assistant Professor at the Institute of Linguistics and Applied Linguistics, School of Foreign Languages, Peking University. He received his doctoral degree from The University of Hong Kong. His research interests lie primarily at the intersection of language, health, and digital communication.