Sales start with the Customer - Buluro, Kemi
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I have written this book for technical founders who may not have a formal business background-but who are building something that matters. It's also a valuable resource for startup communities and team discussions. At its core, a business is built on three pillars: people, processes, and technology. Among these, people are the driving force. The way you shape your processes and technology to serve the people who run your business-and those who buy from it-ultimately determines your success. This book is about building better business processes that truly serve people-your team and your…mehr

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Produktbeschreibung
I have written this book for technical founders who may not have a formal business background-but who are building something that matters. It's also a valuable resource for startup communities and team discussions. At its core, a business is built on three pillars: people, processes, and technology. Among these, people are the driving force. The way you shape your processes and technology to serve the people who run your business-and those who buy from it-ultimately determines your success. This book is about building better business processes that truly serve people-your team and your customers. But this isn't your standard business manual. You won't find checklists or how-to guides. Instead, you'll follow the journey of two entrepreneurs as they build a company from the ground up. Through their story, you'll experience the challenges, the decisions, and the insights that come with building a business rooted in customer value. Sales start with the Customer is designed to challenge your thinking. It encourages a shift from what works for the business to what works for the customer-and in doing so, helps you build a stronger business from the inside out. "The book dives into crucial themes that founders and executives need to understand. I highly recommend it." Mopi Vaibhav. BizOps & Growth lead @ Prequel (a YCombinator company) "...skillfully blending entertainment with education." Sudhakar Jukanti. Partner @ GTMfund (VC fund)
Autorenporträt
Kemi Buluro is an Organizational Development Consultant. She works with commercial teams and founders around the world to rebuild their business processes with a clear focus on Simplification, Customer Understanding, Business Partnerships, and Innovation.She also creates simulation-based learning experiences that significantly impacts the adoption of new/improved processes. Air France-KLM uses one of them. She is currently building elikris.