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10 Immutable Laws of Business Ideation - Whipple, David Carl
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Test Your Idea! This is a must read before a launch or putting too much time or money into a seemingly profitable business idea. Go through the 10 gates with your business idea and see if it is ready to launch. Or evaluate any business idea or start-up by passing through the 10 gates with it. There are two dynamic spreadsheets included with this book. They are found at http: //growthconcepts.org/services/business-ideation/ Don't look back and wish you had checked into the idea further.

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Test Your Idea! This is a must read before a launch or putting too much time or money into a seemingly profitable business idea. Go through the 10 gates with your business idea and see if it is ready to launch. Or evaluate any business idea or start-up by passing through the 10 gates with it. There are two dynamic spreadsheets included with this book. They are found at http: //growthconcepts.org/services/business-ideation/ Don't look back and wish you had checked into the idea further.