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Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget Understanding what makes one advertisement work while another fails could save you a small fortune in wasted advertising. From the author of the bestselling 101 Ways to Market Your Business comes a book of proven tips to increase the effectiveness of your advertising. With step-by-step advice on how to make an advertisement, how to buy advertising space, and how to make sure that your advertisement is working to its full potential, your business will soon be reaping the benefits. Find out how to advertise in newspapers, magazines, on the radio, television, the internet, outdoor signs, and every other conceivable type of media. Build up your business with smart, effective, and affordable advertising.