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1950s Television Advertising - Terrace, Vincent
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  • Broschiertes Buch

"In the wake of the first TV commercial-a July 1, 1941, ten-second spot for Bulova Watch on WNBT, New York City's NBC affiliate-came a deluge of advertising on 1950s television. "Winston tastes good like a cigarette should" and "You'll wonder where the yellow went when you brush your teeth with Pepsodent" were two of the many TV advertising slogans of the era. Celebrities like Marilyn Monroe, Barbara Eden, and Peter Lorre performed in commercials; shows were built around a single product (e.g., The Colgate Comedy Hour); and numerous premiums attracted children (e.g., The Sky King Detecto…mehr

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Produktbeschreibung
"In the wake of the first TV commercial-a July 1, 1941, ten-second spot for Bulova Watch on WNBT, New York City's NBC affiliate-came a deluge of advertising on 1950s television. "Winston tastes good like a cigarette should" and "You'll wonder where the yellow went when you brush your teeth with Pepsodent" were two of the many TV advertising slogans of the era. Celebrities like Marilyn Monroe, Barbara Eden, and Peter Lorre performed in commercials; shows were built around a single product (e.g., The Colgate Comedy Hour); and numerous premiums attracted children (e.g., The Sky King Detecto Microscope; "Win a Wagon Train Pony"). This unique, nostalgic, and trivia-filled history presents details on the programs and commercials of the 1950s, including rare television theme songs featuring sponsor products"--
Autorenporträt
Vincent Terrace has been a researcher for ABC television and is the television historian for BPOLIN Productions. He has written more than 50 books about television and radio.