11,99 €
inkl. MwSt.
Versandkostenfrei*Erscheint vorauss. 16. Juni 2026
Melden Sie sich
hier
hier
für den Produktalarm an, um über die Verfügbarkeit des Produkts informiert zu werden.
6 °P sammeln
Andere Kunden interessierten sich auch für
![The Start-Up Puzzle]( "The Start-Up Puzzle")
The Start-Up Puzzle15,99 €![Expand Your Personal Brand]( "Expand Your Personal Brand")
Expand Your Personal Brand8,49 €![Who Says It's a Man's World]( "Who Says It's a Man's World")
Who Says It's a Man's World17,99 €![Blending AI & Brand Strategy]( "Blending AI & Brand Strategy")
Blending AI & Brand Strategy9,49 €![Back to Business]( "Back to Business")
Back to Business18,99 €![The Little Red Networking Book & Strategy Planner (2nd Edition)]( "The Little Red Networking Book & Strategy Planner (2nd Edition)")
The Little Red Networking Book & Strategy Planner (2nd Edition)21,99 €![Beyond the Corporation]( "Beyond the Corporation")
Beyond the Corporation21,99 €
A SHORT COURSE IN BUSINESS STRATEGY BASICS. 7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. * Lesson 1: Understand what strategy is and what it isn't * Lesson 2: Understand what drives strategy and what strategy drives * Lesson 3: Understand internal strategy * Lesson 4: Understand marketing strategy * Lesson 5: Understand brand strategy * Lesson 6: Understand competitive strategy * Lesson 7: Keep strategy going Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success. ABOUT THE SERIES 7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.