7 Marketing Essentials - Shaw, Steve
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This guide is designed to help create a practical operational system for delivering good business enquiries. Understanding of the marketing principles of market, message and media and applying them in a digital environment in an easy to understand layout. Simple step by step action lists structure the content so that the reader makes practical progress as knowledge is gained. Every business could benefit from implementing the plans shared in this valuable guide.

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This guide is designed to help create a practical operational system for delivering good business enquiries. Understanding of the marketing principles of market, message and media and applying them in a digital environment in an easy to understand layout. Simple step by step action lists structure the content so that the reader makes practical progress as knowledge is gained. Every business could benefit from implementing the plans shared in this valuable guide.