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Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents. Important topics covered include: * Marketing and promoting events * How to increase ticket sales * Broadening an event's appeal * Market special events with new mobile applications * Offering transportation to increase attendance * Social media promotion * Event organization * Guidelines for hosting record-setting events * Entertainment * Donor attraction * Appreciation-themed events * Schedules and timing * Celebrity/VIP involvement * Pre-event coverage * Partnering/collaboration Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.