A Case Study on the Branding Activities of Romania Food & Beverage Ltd - Tarannum, Tasneem;Alamgir Bhuiyan, Md.
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The book is based on a case study on the branding activities of Romania Food & Beverage Ltd. (RFBL), a popular FMCG company in Bangladesh. A Descriptive Study has been conducted by surveying 800 shops and 30 retailers for product comparison and measurement of the effectiveness of different branding strategies currently undertaken by RFBL. All in all, it will give the readers a thorough insight in to the world of branding activities commonly practiced by Bangladesh based FMCGs.

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Produktbeschreibung
The book is based on a case study on the branding activities of Romania Food & Beverage Ltd. (RFBL), a popular FMCG company in Bangladesh. A Descriptive Study has been conducted by surveying 800 shops and 30 retailers for product comparison and measurement of the effectiveness of different branding strategies currently undertaken by RFBL. All in all, it will give the readers a thorough insight in to the world of branding activities commonly practiced by Bangladesh based FMCGs.
Autorenporträt
Tasneeem Tarannum é licenciada pela Universidade de Daca, recebeu a Medalha de Ouro do Chanceler (Presidente) em 2010 e é atualmente professora a tempo inteiro na Northern University Bangladesh (NUB). Md. Alamgir Bhuiyan é estudante de Mestrado em Administração de Empresas na Northern University Bangladesh (NUB) e estagiário na RFBL.