Richards, Jef I, Michigan State

A History of Advertising

The First 300,000 Years

• Broschiertes Buch

Produktbeschreibung

This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

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Produktdetails

• Verlag: Rowman & Littlefield
• Seitenzahl: 464
• Erscheinungstermin: 25. Juli 2024
• Englisch
• Abmessung: 255mm x 183mm x 35mm
• Gewicht: 800g
• ISBN-13: 9781538199565
• ISBN-10: 1538199564
• Artikelnr.: 70243291

Autorenporträt

By Jef I Richards

Inhaltsangabe

Contents
Introduction. The History of Advertising: The First 3,000 Years
Part I: Ancient Times through the Dark Ages
Chapter 1. Advertising Archeology
Chapter 2. From Late BCE to CE
Chapter 3. The Dark Ages of Advertising
Part II: The Renaissance through the Victorian Age
Chapter 4. Emerging from the Dark
Chapter 5. Seventeenth- and Eighteenth-Century Advertising
Chapter 6. The Result of Revolutions
Chapter 7. Nineteenth-Century Methods and Media
Chapter 8. Appeals and Social Implications via Nineteenth-Century
Advertising
Part III: The Twentieth Century and Beyond
Chapter 9. The Twentieth Century Advertising Explosion
Chapter 10. Industry People, Agencies, and Change
Chapter 11. The Science of Advertising
Chapter 12.Criticism, Law, and Policy
Chapter 13. Improving on the Old
Chapter 14. Newest Media and Methods
Chapter 15. Living in a Virtual World
Chapter 16. Ads and Culture
Chapter 17. 2020 and Beyond
Conclusion
Bibliography