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This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks.
"A Multimodal and Ethnographic Approach to Textbook Discourse is a must read for anyone interested in textbook analysis. Beautifully written and theoretically robust, the book draws on multimodality and critical discourse analysis to explore how textbook meanings are produced, the ways in which they circulate within and beyond classrooms, and the manner in which they are interpreted. Methodologically rigorous and ethnographically vivid, this scholarly work is a major contribution to the materials literature."
John Gray, Professor of Applied Linguistics and Education, University College London, UK
John Gray, Professor of Applied Linguistics and Education, University College London, UK