A Trade in Dreams - Shehab, Bahia
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Erscheint vorauss. 17. März 2026
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  • Broschiertes Buch

"A Trade in Dreams charts one hundred years of the evolution of print media advertising in Egypt, from 1880 to 1980, examining how advertising grew, how products and brands were promoted, and how the advertisements served as a tool to "educate" consumers on what, how, and why to buy. In doing so, this book shows how consumption habits reflect political, economic, and social developments, and how the struggles of the local market against imported goods were underway long before globalization was a coined term. Lavishly illustrated with 350 illustrations, A Trade in Dreams is at once a visual…mehr

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Produktbeschreibung
"A Trade in Dreams charts one hundred years of the evolution of print media advertising in Egypt, from 1880 to 1980, examining how advertising grew, how products and brands were promoted, and how the advertisements served as a tool to "educate" consumers on what, how, and why to buy. In doing so, this book shows how consumption habits reflect political, economic, and social developments, and how the struggles of the local market against imported goods were underway long before globalization was a coined term. Lavishly illustrated with 350 illustrations, A Trade in Dreams is at once a visual feast and a compelling and accessible history of commerce and industry in Egypt"--
Autorenporträt
Bahia Shehab is professor and founder of the graphic design program at the American University in Cairo. An artist, designer, and art historian, her work has received a number of international awards, including a TED Senior Fellowship, a Prince Claus Award, and the UNESCO-Sharjah Prize for Arab Culture. She is co-author of A History of Arab Graphic Design (AUC Press, 2020) and author of A Thousand Times NO: The Visual History of Lam-Alif (2010).