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According to Kotler - Kotler, Philip
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According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.

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Produktbeschreibung
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
Autorenporträt
Philip Kotler is one of the world's foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association. The S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management of Northwestern University, he is the author of many influential books, including Marketing Management and Kotler on Marketing. He lives in Evanston, Illinois.