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This book explains how actions and inactions change in social contexts, connecting psychological research with problems of interest in communication, public health, economics, organizational and consumer behavior, and environmental sciences. This cutting-edge, multi-disciplinary view also informs intervention design and gauges social media effects.

Produktbeschreibung
This book explains how actions and inactions change in social contexts, connecting psychological research with problems of interest in communication, public health, economics, organizational and consumer behavior, and environmental sciences. This cutting-edge, multi-disciplinary view also informs intervention design and gauges social media effects.
Autorenporträt
Dolores Albarracín is Professor of Psychology at the University of Illinois at Urbana Champaign, USA, and a leading scholar of attitudes, communication, and behavioral change.