ADVANCED RESEARCH METHODOLOGY - Borji Ayalew, Brehanu
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This book offers a clear and practical guide to the entire research process, designed to assist postgraduate students and researchers in conducting systematic and credible studies. It explains the key concepts, purposes, and significance of research, and provides guidance on formulating research problems, questions, objectives, and hypotheses. The text emphasizes sound methodological choices across qualitative, quantitative, and mixed-methods approaches, highlighting principles of validity, reliability, and ethical practice. It also introduces essential techniques for data collection,…mehr

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Produktbeschreibung
This book offers a clear and practical guide to the entire research process, designed to assist postgraduate students and researchers in conducting systematic and credible studies. It explains the key concepts, purposes, and significance of research, and provides guidance on formulating research problems, questions, objectives, and hypotheses. The text emphasizes sound methodological choices across qualitative, quantitative, and mixed-methods approaches, highlighting principles of validity, reliability, and ethical practice. It also introduces essential techniques for data collection, analysis, and interpretation, enabling readers to design and execute studies with academic rigor. Overall, the book bridges theory and practice, equipping emerging scholars with the knowledge and tools needed to produce high-quality, impactful research.
Autorenporträt
Professor Brehanu Borji Ayalew, Ethiopia's only professor of marketing since 2015, has over 25 years of teaching, research, and leadership at Hawassa University. A prolific scholar with numerous international publications, he mentors PhD students and advances research excellence in marketing and management.