In this innovative volume, twelve leading scholar-practitioners from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography.
In this innovative volume, twelve leading scholar-practitioners from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography.
Introduction Advancing Ethnography in Corporate Settings: Challenges and Emerging Opportunities Brigitte Jordan; Part I Being There: The Power of Conventional Ethnographic Methods Julia Gluesing; Chapter 2 Being There: The Power of Technology-based Methods Ken Riopelle; Part II Ethnography for Systems Development: Renovating the Legacy Patricia Ensworth; Chapter 4 Ethnography and Product Design: Fixing the Future Marijke Rijsberman; Part III The Value of Rapid Ethnography Ellen Isaacs; Chapter 6 The Limits to Speed in Ethnography Melissa Cefkin; Part IV The Cry for More Theory Patricia Sunderland; Chapter 8 The Cry of Practicality Rita Denny; partV Doing Corporate Ethnography as an Insider (Employee) Vidar Hepsø; Chapter 10 Doing Corporate Ethnography as an Outsider (Consultant) Francoise Brun-Cottan; partVI Accelerated Pattern Recognition Ethnography and the Era of Big Data Chad R. Maxwell; Chapter 12 Pattern Recognition in Human Evolution and Why It Matters for Ethnography Anthropology and Society Brigitte Jordan;
Introduction Advancing Ethnography in Corporate Settings: Challenges and Emerging Opportunities Brigitte Jordan; Part I Being There: The Power of Conventional Ethnographic Methods Julia Gluesing; Chapter 2 Being There: The Power of Technology-based Methods Ken Riopelle; Part II Ethnography for Systems Development: Renovating the Legacy Patricia Ensworth; Chapter 4 Ethnography and Product Design: Fixing the Future Marijke Rijsberman; Part III The Value of Rapid Ethnography Ellen Isaacs; Chapter 6 The Limits to Speed in Ethnography Melissa Cefkin; Part IV The Cry for More Theory Patricia Sunderland; Chapter 8 The Cry of Practicality Rita Denny; partV Doing Corporate Ethnography as an Insider (Employee) Vidar Hepsø; Chapter 10 Doing Corporate Ethnography as an Outsider (Consultant) Francoise Brun-Cottan; partVI Accelerated Pattern Recognition Ethnography and the Era of Big Data Chad R. Maxwell; Chapter 12 Pattern Recognition in Human Evolution and Why It Matters for Ethnography Anthropology and Society Brigitte Jordan;
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