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A look at the business of wine and spirits sales and marketing over 50 years. The memoirs of a wine trade insider, from the heady days of 1960s to today.

Produktbeschreibung
A look at the business of wine and spirits sales and marketing over 50 years. The memoirs of a wine trade insider, from the heady days of 1960s to today.
Autorenporträt
Ben Howkins is regarded as the UK’s foremost writer and expert on both port and sherry.He was awarded theVintners Scholarshipin 1963, the youngest person to receive this award, and the experience gained then, in Europe's vineyards and working with many leading vintners, inspired his commitment to educating others to the enjoyment of wine - particularly fortified and dessert wines.A prolific writer, Ben Howkins has contributed many articles on wine to consumer and trade magazines. His books include the International Wine & Food Society's guide to portRich Rare & RedandReal Men drink Port…and Ladies do too!and, most recently, Sherry on sherry.He is a member of the Vintners Company and has lectured for the Wine and Spirit Education Trust, for which he has served as Trustee. Ben is also an International Wine Judge, public speaker and has led many visits to vineyards in Europe and South America. He has travelled extensively to the USA and China, promoting his companies' brands.He is co-founder of the Royal Tokaji Wine Company and, as a founding member of the Tokaji Renaissance, is dedicated to re-establishing recognition for Tokaji Aszú as one of the world's greatest wines.