Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
Dr Magdalena Zawisza-Riley is an academic and consultant, with the position of Reader at Anglia Ruskin University, UK. She publishes in leading journals in gender, social and consumer psychology, is a holder of prestigious grants, and a co-editor of the Routledge International Handbook of Consumer Psychology. Her work has attracted media attention and informed Advertising Standards Authority reports.
Inhaltsangabe
About the author Acknowledgements Preface Part I: Key Concepts: Advertising, Gender and Society Chapter 1: Advertising, Culture and Society Chapter 2: The Concepts of Gender, Sex and Culture Chapter 3: Portrayal of Gender in Advertising Chapter 4: The Effects of Gendered Advertisements on Audiences Part II: Gender, Sex and Advertising Effectiveness Chapter 6: Psychographic Gender as a Predictor of the Effectiveness of Gendered Ads Chapter 7: Sex, Gender and Processing Gendered Advertising Content Part III: Recommendations for the Audience, Marketers and Policy Makers Chapter 8: How Can Audiences Protect Themselves? Chapter 9: How Could Marketers Help Themselves and Others? Chapter 10: What (More) Could Policy Makers Do? References Index
About the author Acknowledgements Preface Part I: Key Concepts: Advertising, Gender and Society Chapter 1: Advertising, Culture and Society Chapter 2: The Concepts of Gender, Sex and Culture Chapter 3: Portrayal of Gender in Advertising Chapter 4: The Effects of Gendered Advertisements on Audiences Part II: Gender, Sex and Advertising Effectiveness Chapter 6: Psychographic Gender as a Predictor of the Effectiveness of Gendered Ads Chapter 7: Sex, Gender and Processing Gendered Advertising Content Part III: Recommendations for the Audience, Marketers and Policy Makers Chapter 8: How Can Audiences Protect Themselves? Chapter 9: How Could Marketers Help Themselves and Others? Chapter 10: What (More) Could Policy Makers Do? References Index
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
