AI-Driven Digital Transformation

Perspectives from a Business School
Herausgeber: Abramowicz, Witold; W¿cel, Krzysztof; Kowalkiewicz, Marek

• Gebundenes Buch

Produktbeschreibung

This edited volume explores AI-driven digital transformation from the perspective of a well-established higher education institution, providing practical examples of how business school departments can implement AI to foster innovation. It will appeal to scholars and students of AI, technology, innovation management, and business education.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 340
• Erscheinungstermin: 6. November 2025
• Englisch
• Abmessung: 240mm x 161mm x 23mm
• Gewicht: 675g
• ISBN-13: 9781041112716
• ISBN-10: 1041112718
• Artikelnr.: 74976890

Autorenporträt

Witold Abramowicz is a Full Professor at Poznan University of Economics and Business (PUEB), Poland. Marek Kowalkiewicz is a Professor and Chair in Digital Economy at Queensland University of Technology Business School, Australia. Krzysztof W¿cel is an Associate Professor at the Poznä University of Economics and Business and Chair of the Department of Information Systems, Poland.

Inhaltsangabe

Part I - Decision Support 1. Business Schools in the Era of Artificial
Intelligence 2. Smarter Decisions, New Challenges: AI's Role in Startups'
Strategic Decision-Making 3. The Use of Generative AI in Automated
Assessment of Data Models in Business Intelligence Systems Part II -
Knowledge and Data Processing 4. Bridging Knowledge Graphs and LLMs:
Enhancing Text Generation and Knowledge Extraction 5. Intelligent
Automation in Data Analysis: How Generative Models Revolutionize Analysts'
Work 6. Enhancing Visual Reports Through Generative AI Image-Reading
Capabilities Part III - Marketing and Product Development 7. Influence of
Country of Origin on AI Perceptions: A Comparative Study of Polish and
German Perspectives 8. Creating Customer Value in Times of Technological
(R)evolution: The Success of Blix Group's Smart Shopping Applications and
Future AI-Related Challenges 9. The Impact of Digital Transformation on the
Packaging Industry 10. Predictive Analytics and Artificial Intelligence for
Greener Product Design 11. Intelligent Food Automation: How NIR Coupled
with AI Can Transform the Food Industry? Part IV - Supply Chains 12.
Enhancing Machine Learning Interpretability for Supply Chain Risk
Management: A LLM-Powered Approach 13. Effect of AI and GAI on Supply Chain
Operations and Workforce 14. AI and the Development of Mobility 15. The
Adoption of Autonomous Technologies in the Polish TFL Sector and the
Implications of Digital Transformation Part V - Finance 16. Application of
AI and RPA in Accounting and Corporate Finance. Economic and Social
Consequences 17. Advancing EU VAT Systems with AI and E-Invoicing 18.
Digital Transformation in Banking. How Artificial Intelligence Can
Transform Legacy Core Banking Systems Part VI - Foundational Issues (Law,
Ethics, Education) 19. Calling the Tune! How AI Act Recitals Set the Tone
for AI Governance 20. (E)DIHs Strengthening the Adaptability of SMEs in the
AI-Driven Digital Transformation 21. Evaluation and Verification of the
Quality of AI-Generated Information Using ChatGPT as an Example 23.
Empowering Adults in AI: A Framework for Enhancing Critical Skills