Simon Hall

AI-Powered B2B Marketing

Develop AI-Enabled Strategies and Practices for Maximum Impact

• Gebundenes Buch

Produktbeschreibung

Harness the transformative power of artificial intelligence into your B2B marketing strategies and processes to enhance delivery and impact.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 352
• Erscheinungstermin: 3. Dezember 2025
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781398621985
• ISBN-10: 1398621986
• Artikelnr.: 71826594

Autorenporträt

Simon Hall, based in Berkshire, UK, is a marketing innovator with 25 years' experience in technology and services marketing. He has served as UK Chief Marketing Officer for Dell as well as senior roles at Acer, Microsoft and Toshiba. In 2016 he founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing (CIM) and lectures at Pearson Business School (University of Kent). He is a B2B council member with The Institute of Direct and Digital Marketing (IDM) and Data & Marketing Association (DMA) B2B marketing council member. He is the author of Innovative B2B Marketing, also published by Kogan Page.

Inhaltsangabe

1.
* Chapter - 00: Introduction to AI and AI's impact on B2B Marketing
2. Section - ONE: AI Powered Market and Customer Research
3.
* Chapter - 01: AI Powered Market Research
* Chapter - 02: AI for Customer Insights
4. Section - TWO: AI enabled early Buyer Journey
5.
* Chapter - 03: AI Powered Awareness Phase
* Chapter - 04: AI and Search Engine Marketing
* Chapter - 05: AI Powered B2B Content Marketing
6. Section - THREE: AI Lead Generation and Lead Nurturing
7.
* Chapter - 06: AI for Account Identification and Research
* Chapter - 07: AI for Lead Capture
* Chapter - 08: AI Powered Lead Nurturing
* Chapter - 09: AI Personalization to Support Lead Nurturing
8. Section - FOUR: Engaging and Managing Accounts
9.
* Chapter - 10: Chatbots and Conversational AI for B2B Customer Service
* Chapter - 11: AI Powered Customer Retention Marketing
* Chapter - 12: AI and Customer Events
10. Section - FIVE: AI for Marketing Productivity and Marketing Management
11.
* Chapter - 13: AI and Marketing Team Management and Collaboration
* Chapter - 14: AI Powered Analytics and Performance Measurement
* Chapter - 15: AI and Data Privacy Considerations
12. Section - SIX: Developing the AI B2B Marketing Strategy
13.
* Chapter - 16: AI Technology Review and Selection
* Chapter - 17: Ethical Considerations and Future Trends in AI for B2B
Marketing