Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.
Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.
Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in East Sussex, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.
Inhaltsangabe
Chapter 01: Industry 5.0 rewiring business for continuous relevance and differentiation; Chapter 02: Start with the problem strategic marketing to satisfy evolving customer/client needs profitably; Chapter 03: The marketer's guide to game changing AI that reshapes product and service delivery, plus the use of everyday AI; Chapter 04: AI and hyper personalization striking a balance of customization and privacy; Chapter 05: How marketing professionals must protect clients/customers and the brand; Chapter 06: AI the great global disruptor AI's impact across the full spectrum of product/service adaptation, and within the sales and marketing funnel; Chapter 07: AI necessitates smart human resources HR's pivotal role in reskilling marketing, sales and other departments; Chapter 08: Human and AI collaboration fostering creativity, critical thinking and innovation; Chapter 09: Harnessing AI ethically for societal value and economic advantage;
Chapter - 01: AI and the future of work and society;
Chapter - 02: Strategic AI tools for marketing, sales and CX;
Chapter - 03: How AI is reshaping the world of retail and hospitality;
Chapter - 04: Driving change in the automotive and manufacturing sectors;
Chapter - 05: Optimizing AI data insights in finance, law and insurance;
Chapter - 06: Revolutionizing customer support in the telecoms sector;
Chapter - 07: New economic model for the robot revolution;
Chapter 01: Industry 5.0 rewiring business for continuous relevance and differentiation; Chapter 02: Start with the problem strategic marketing to satisfy evolving customer/client needs profitably; Chapter 03: The marketer's guide to game changing AI that reshapes product and service delivery, plus the use of everyday AI; Chapter 04: AI and hyper personalization striking a balance of customization and privacy; Chapter 05: How marketing professionals must protect clients/customers and the brand; Chapter 06: AI the great global disruptor AI's impact across the full spectrum of product/service adaptation, and within the sales and marketing funnel; Chapter 07: AI necessitates smart human resources HR's pivotal role in reskilling marketing, sales and other departments; Chapter 08: Human and AI collaboration fostering creativity, critical thinking and innovation; Chapter 09: Harnessing AI ethically for societal value and economic advantage;
Chapter - 01: AI and the future of work and society;
Chapter - 02: Strategic AI tools for marketing, sales and CX;
Chapter - 03: How AI is reshaping the world of retail and hospitality;
Chapter - 04: Driving change in the automotive and manufacturing sectors;
Chapter - 05: Optimizing AI data insights in finance, law and insurance;
Chapter - 06: Revolutionizing customer support in the telecoms sector;
Chapter - 07: New economic model for the robot revolution;
Chapter - 08: A framework for AI success;
Chapter - 09: Flourish or self-destruct?;
Rezensionen
"AI poses the most fundamental structural challenges of our era. This book by the world's leading sales and marketing AI thinker Katie King sets out the opportunities and the pitfalls in the most comprehensive analysis I have ever seen. If you're thinking about the future, read this book." Francis Ingham, Director General, PRCA and Chief Executive, ICCO
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