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Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession. His insights will help you flourish.

Produktbeschreibung
Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession. His insights will help you flourish.
Autorenporträt
Adrian Wheeler worked as a reporter on a South-East London weekly, then joined a city and financial PR firm as a trainee. He set up Sterling Public Relations, a general practice agency, which after ten years was acquired by Grey Advertising. He then worked for Grey as UK CEO and EMEA chairman for 15 years, setting up a network of GCI offices in 28 countries. Adrian was chairman of the CIPR's Professional Practices Committee for five years and chairman of the PRCA in 1999-2001. In 2010 he received the Sir Stephen Tallents Medal for services to public relations. Adrian now works as a non-executive, consultant and trainer.