Many people believe that Amazon's success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon's success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate.…mehr
Many people believe that Amazon's success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon's success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. "Amazon's Dirty Little Secrets" will show you how you can accomplish this for your company. "Amazon's Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+. P - Plenty of traffic O - Offer something for free W - Win their trust E - Engaging experience R - Request an action + - additional tips & secrets Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.
Greg Jameson is a Colorado Small Business of the year and Inc 500 Award-Winning Entrepreneur. He has created 3 commercial software programs ¿ all of which remain on the market today ¿ and spoken to audiences around the world about software solutions. Over the past 15 years, he has implemented numerous Internet projects ranging from websites, eCommerce, business Facebook pages, YouTube channels and more, as well as running his own online businesses. He continues to be the creative force at WebStores Ltd, developing applications that are now used by thousands of businesses all over the world. In addition to a weekly blog, he also authored ¿Grow Your Online Sales¿. GregJameson.com.
Inhaltsangabe
Introduction Getting Started with Amazon s Dirty Little Secret P Plenty of Traffic Search Engine Optimization Domain Factors Page-Level Factors Site-Level Factors Back-Link Factors User-Interaction Special algorithm rule Social Signals Brand Signals On-site Webspam Factors Off-page Webspam Factors Email SPAM Grow your list Email Best Practices What Would Jeff Do? YouTube Facebook What This Means for Merchants Increasing Engagement Case Study Images on Facebook YouTube Blogs Twitter Google+ Pinterest LinkedIn Location Based Sites Affiliate Marketing Press Releases O Offer Something for Free Cyberbase Trading Post Case Studies Get them to fill out an application! W Win their Trust Ratings & Reviews Testimonials E Engaging Experience Payment Solutions Product Descriptions Product Videos Test Your Web site Mobile Shopping Cart Abandonment Shipping R Request an Action Cross-Sell Wishlist Product Reviews Add to Cart Upsell + PLUS: Additional Tips & Secrets P Perform Analytics Google Analytics What Others are Saying Email Analytics Sales Analytics L Listen to your Customers Subscription Programs Selling on Amazon U Understanding Distribution Channels B2B Wholesale Considerations S Start Now! Appendix Complete List of Google Ranking Factors
Introduction Getting Started with Amazon s Dirty Little Secret P Plenty of Traffic Search Engine Optimization Domain Factors Page-Level Factors Site-Level Factors Back-Link Factors User-Interaction Special algorithm rule Social Signals Brand Signals On-site Webspam Factors Off-page Webspam Factors Email SPAM Grow your list Email Best Practices What Would Jeff Do? YouTube Facebook What This Means for Merchants Increasing Engagement Case Study Images on Facebook YouTube Blogs Twitter Google+ Pinterest LinkedIn Location Based Sites Affiliate Marketing Press Releases O Offer Something for Free Cyberbase Trading Post Case Studies Get them to fill out an application! W Win their Trust Ratings & Reviews Testimonials E Engaging Experience Payment Solutions Product Descriptions Product Videos Test Your Web site Mobile Shopping Cart Abandonment Shipping R Request an Action Cross-Sell Wishlist Product Reviews Add to Cart Upsell + PLUS: Additional Tips & Secrets P Perform Analytics Google Analytics What Others are Saying Email Analytics Sales Analytics L Listen to your Customers Subscription Programs Selling on Amazon U Understanding Distribution Channels B2B Wholesale Considerations S Start Now! Appendix Complete List of Google Ranking Factors
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