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In Zambia, an independent press is vital for the development of a healthy political economy for its ability to unearth fraud, theft, corruption, bribery, embezzlement, smuggling, and export-import swindles. This research assesses the Effectiveness of Government in Promoting Press Freedom. Key findings highlight a diverse range of challenges, including threats to personal safety, legal and regulatory obstacles, and instances of self-censorship. Despite these challenges, a substantial portion of respondents express satisfaction and fulfillment in their journalism careers. The study reveals that journalists employ various coping mechanisms, such as legal action, digital security practices, and advocacy, to navigate the complex media environment. The findings underscore the importance of ongoing efforts to safeguard press freedom, address regulatory hurdles, and create a supportive ecosystem for media professionals. The study's insights contribute to a deeper understanding of the dynamics within the Zambian media landscape, offering valuable considerations for policymakers, media organizations, and stakeholders invested in fostering a vibrant and resilient media industry.