Analytical Perspectives on Text Analysis
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This book adopts various newly emerged and established approaches to text analysis, including pragmatics, discourse analysis, cognitive linguistics, corpus linguistics, ethnography and artificial intelligence to explore multilayered meaning-making in text and discourse. The eight parts of the book analyse various discourses academic, media, political, business, fiction and advertising to study gender stereotyping, hate speech, political manipulation, direct speech in fiction, constructions in context, metadiscourse, modality, rhetorical moves and the role of artificial intelligence in academic…mehr

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Produktbeschreibung
This book adopts various newly emerged and established approaches to text analysis, including pragmatics, discourse analysis, cognitive linguistics, corpus linguistics, ethnography and artificial intelligence to explore multilayered meaning-making in text and discourse. The eight parts of the book analyse various discourses academic, media, political, business, fiction and advertising to study gender stereotyping, hate speech, political manipulation, direct speech in fiction, constructions in context, metadiscourse, modality, rhetorical moves and the role of artificial intelligence in academic discourse. The aim is to enrich the reader's understanding of text analysis by looking beyond the surface of the text and revealing how language constructs, reflects and models social relations, expresses values and beliefs and mediates social interaction. The book s original contribution is the integration of traditional and emerging methods. It provides a comprehensive overview ofcurrent developments in text analysis which will appeal to experienced researchers, students and professionals.
Autorenporträt
Olga Dontcheva-Navratilova is Professor at the Department of English Language and Literature, Masaryk University, Brno, Czech Republic. She specialises in discourse analysis, stylistics and pragmatics, focusing on academic and political discourse. Her most recent co-authored book is Persuasion in Specialised Discourses. She is co-editor-in-chief of Discourse and Interaction. Renata Povolná is Associate Professor at the Department of English Language and Literature, Masaryk University, Brno, Czech Republic. Her research interests include discourse analysis and pragmatics, focusing on academic, technical and media discourse. She most recently co-authored the book Persuasion in Specialised Discourses. She is co-editor of Discourse and Interaction.