Apple Brand or Product? - Page, Tom;Thorsteinsson, Gísli
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The research looks at why people purchase certain products and if factors such as age change the way in which brands and products are perceived and bought. This research question will be applied to the American electronics company Apple. Products that will be focused upon are the iPod, iPhone and MacBook. The brand of will be looked at to identify its effects on consumer purchasing, and uncover what it is that motivates potential and current customers to purchase these branded products.

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Produktbeschreibung
The research looks at why people purchase certain products and if factors such as age change the way in which brands and products are perceived and bought. This research question will be applied to the American electronics company Apple. Products that will be focused upon are the iPod, iPhone and MacBook. The brand of will be looked at to identify its effects on consumer purchasing, and uncover what it is that motivates potential and current customers to purchase these branded products.
Autorenporträt
Die Arbeit von Tom und Gisli wurde in Form von Zeitschriftenartikeln, Buchbeiträgen, begutachteten Verfahren, begutachteten Konferenzbeiträgen und Fachartikeln veröffentlicht. Sie haben Forschungsstudenten betreut, als externe Prüfer in Bachelor- und Masterstudiengängen fungiert, Doktorarbeiten und Masterarbeiten geprüft und viele wichtige Zeitschriften begutachtet.