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Digital transformation is a change in mentality that companies undergo in order to become more modern and keep up with the technological advances that are constantly emerging. There isn't a person in the world who hasn't been impacted by this process. Human potential, digital culture and technology: the three pillars that support digital transformation.Gone are the days when digital transformation was a trend. Today, it's a reality and companies that don't adapt will lose competitiveness and market share to the growing number of purely digital-based companies, such as startups.But digital transformation in companies is not a simple process and involves several aspects that need to be considered when adopting a renewal strategy. There are countless points, ideas and characteristics that need to be considered in order for the process to take place in a solid and efficient manner.