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This book is divided into two parts. The first one initiate the study of theoretical aspect and relationship of social network and the second part deals with issues related to development and implement of an online social network platform using open source software and tools. The main aim of this book is to establish a relationship between Informal Network and Link Analysis and explain their application on a social network platform. Studying the relationships need mathematical approach. Authors have used fundamental laws of algebra, graph theory and matrix to model the relationships between nodes.