This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.
This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.
Contents: Preface. Part I: Fundamental Viewpoints.D. O'Hair G.L. Kreps L. Frey Conceptual Issues. L. Frey D. O'Hair G.L. Kreps Applied Communication Methodology. Part II: Contexts.Section 1: Organizational Contexts.C. Botan Industrial Relations Communication. D.F. Womack Communication and Negotiation. G.L. Kreps Organizational Communication Research and Organizational Development. Section 2: Educational Contexts. G.W. Friedrich A. VanGundy Training and Development for Communication Competence. M.J. O'Hair R. Wright Application of Communication Strategies in Alleviating Teacher Stress. Section 3: Sales and Marketing Contexts. D.G. Leathers The Dynamics of Impression Management in the Sales Interview. C.C. Staley Focus Group Research: The Communication Practitioner as Marketing Specialist. R.R. Behnke D. O'Hair A. Hardman Audience Analysis Systems in Advertising and Marketing. Section 4: Legal and Political Contexts.K.E. Kendall Application of Communication Research to Political Contexts. S.R. Goldswig M.J. Cody Legal Communication: An Introduction to Rhetorical and Communication Theory Perspectives. Section 5: Health Contexts.G.L. Kreps Applied Health Communication Research. M.A. Fitzpatrick Health Aging and Family Paradigms: A Theoretical Perspective. S.L. Ragan L.D. Glenn Communication and Gynecologic Health Care. R.L. Street Jr. Dentist-Patient Communication: A Review and Commentary. J.R. Nussbaum Communication Within the Nursing Home.
Contents: Preface. Part I: Fundamental Viewpoints.D. O'Hair G.L. Kreps L. Frey Conceptual Issues. L. Frey D. O'Hair G.L. Kreps Applied Communication Methodology. Part II: Contexts.Section 1: Organizational Contexts.C. Botan Industrial Relations Communication. D.F. Womack Communication and Negotiation. G.L. Kreps Organizational Communication Research and Organizational Development. Section 2: Educational Contexts. G.W. Friedrich A. VanGundy Training and Development for Communication Competence. M.J. O'Hair R. Wright Application of Communication Strategies in Alleviating Teacher Stress. Section 3: Sales and Marketing Contexts. D.G. Leathers The Dynamics of Impression Management in the Sales Interview. C.C. Staley Focus Group Research: The Communication Practitioner as Marketing Specialist. R.R. Behnke D. O'Hair A. Hardman Audience Analysis Systems in Advertising and Marketing. Section 4: Legal and Political Contexts.K.E. Kendall Application of Communication Research to Political Contexts. S.R. Goldswig M.J. Cody Legal Communication: An Introduction to Rhetorical and Communication Theory Perspectives. Section 5: Health Contexts.G.L. Kreps Applied Health Communication Research. M.A. Fitzpatrick Health Aging and Family Paradigms: A Theoretical Perspective. S.L. Ragan L.D. Glenn Communication and Gynecologic Health Care. R.L. Street Jr. Dentist-Patient Communication: A Review and Commentary. J.R. Nussbaum Communication Within the Nursing Home.
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