Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Section ONE: Consumer psychology theoretical essentials; Chapter 01: An introduction to consumer psychology; Chapter 02: Attention and perception; Chapter 03: The psychology of motivation; Chapter 04: The psychology of personality; Chapter 05: The role of learning and memory in marketing; Section TWO: Consumer psychology in action; Chapter 06: The psychology of copywriting words that sell; Chapter 07: The psychology of branding; Chapter 08: The psychology of advertising; Chapter 09: The psychology of social media likes, shares and sales; Chapter 10: The psychology of price; Chapter 11: The psychology of promotion; Chapter 12: Psychology in the aisles psychological influences in the shopping environment; Chapter 13: The psychology of online shopping; Chapter 14: The psychology of packaging; Chapter 15: The science of persuasion; Chapter 16: Market research a psychological approach;
Section ONE: Consumer psychology theoretical essentials; Chapter 01: An introduction to consumer psychology; Chapter 02: Attention and perception; Chapter 03: The psychology of motivation; Chapter 04: The psychology of personality; Chapter 05: The role of learning and memory in marketing; Section TWO: Consumer psychology in action; Chapter 06: The psychology of copywriting words that sell; Chapter 07: The psychology of branding; Chapter 08: The psychology of advertising; Chapter 09: The psychology of social media likes, shares and sales; Chapter 10: The psychology of price; Chapter 11: The psychology of promotion; Chapter 12: Psychology in the aisles psychological influences in the shopping environment; Chapter 13: The psychology of online shopping; Chapter 14: The psychology of packaging; Chapter 15: The science of persuasion; Chapter 16: Market research a psychological approach;
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