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An argumentum ad populum, in logic, is a fallacious argument that concludes a proposition to be true because many or all people believe it alleges,If many believe so, it is so. This type of argument is known by several names,including appeal to the masses, appeal to belief, appeal to the majority, appeal to the people, argument by consensus, authority of the many, and bandwagon fallacy, and in Latin by the names argumentum ad populum argumentum ad numerum, and consensus gentium. It is also the basis of a number of social phenomena, including communal reinforcement and the bandwagon effect, the spreading of various religious and anti-religious beliefs, and of the Chinese proverb three men make a tiger