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This exciting new title by Michael Czinkota is the perfect read for businesspeople to better understand just what is at stake in understanding and strategizing about international issues and opportunities.

Produktbeschreibung
This exciting new title by Michael Czinkota is the perfect read for businesspeople to better understand just what is at stake in understanding and strategizing about international issues and opportunities.
Autorenporträt
Michael Czinkota, Professor, International Business and Marketing, Graduate School of Business, Georgetown University, Washington, USA.