Augmenting Retail Reality, Part B - Balraj Verma; Amit Mittal; Murali Raman; Birud Sindhav
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In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry's very foundations. This work delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience.

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Produktbeschreibung
In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry's very foundations. This work delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience.
Autorenporträt
Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab. Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship. Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia. Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.