B2B Content Marketing Strategy - Bramhall, Devin
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Erscheint vorauss. 3. Oktober 2025
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As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is crucial to long-term success. Secondly, we are now operating in a media-first world, so the existing content marketing playbooks are no longer effective or efficient. B2B Content Marketing Strategy provides mid-career marketers with a comprehensive content marketing framework that delivers predictable and scalable growth for B2B companies. Providing tools that can be used in everyday work, this…mehr

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Produktbeschreibung
As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is crucial to long-term success. Secondly, we are now operating in a media-first world, so the existing content marketing playbooks are no longer effective or efficient. B2B Content Marketing Strategy provides mid-career marketers with a comprehensive content marketing framework that delivers predictable and scalable growth for B2B companies. Providing tools that can be used in everyday work, this book will enables the reader to develop living audience profiles, choose the appropriate channels for content and understand how to utilize technology to boost content output. Author Devin Bramhall explains how to maximize ROI from content marketing by deploying a media and technology enabled, human-centric strategy that breaks down the long, complex buyer journeys typical of B2B marketing. In this book, marketers will learn how to build and nurture communities, create content plans that align with brand goals and understand which metrics to use Featuring real-world examples from early stage startups through to legacy enterprise brand companies including Cisco, Help Scout and Navattic, this is the B2B marketers' ultimate guide to effective content marketing.
Autorenporträt
Devin Bramhall, based in New York, NY, is a seasoned B2B marketing expert with over 15 years of experience spanning startups, agencies and large corporations. As the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, she worked with top tech clients including Google, Amazon, Slack and Spotify. Now she is a B2B Marketing consultant and host of the Don't Say Content podcast, as well as a speaker at events such as MarketingProfs B2B Forum, INBOUND and MITxUp.