Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.
Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.
Devin Bramhall, based in New York, NY, is a seasoned B2B marketing expert with over 15 years of experience spanning startups, agencies and large corporations. As the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, she worked with top tech clients including Google, Amazon, Slack and Spotify. Now she is a B2B Marketing consultant and host of the Don't Say Content podcast, as well as a speaker at events such as MarketingProfs B2B Forum, INBOUND and MITxUp.
Inhaltsangabe
Chapter 01: Introduction: Why B2B Content Marketing Strategy Needs a Refresh Chapter 02: Principles of a Good B2B Content Marketing Strategy Chapter 03: The Human Centered, Multimedia Approach to Content Marketing Chapter 04: Building a Community Growth Flywheel Chapter 05: Getting to Really Know Your Customers Chapter 06: Turning Knowledge into Resonance Chapter 07: Aligning Channel, Message and Messenger Chapter 08: Designing an Efficient Content Marketing Plan Using Media and AI Chapter 09: Measuring and Reporting on Content Marketing Strategy Chapter 10: What Makes "Good" Content? Chapter 11: Securing buy in for your content marketing strategy Chapter 12: Building a Content Culture: Cross Functional Collaboration Chapter 13: Overcoming Challenges, Mistakes and Roadblocks
Chapter 01: Introduction: Why B2B Content Marketing Strategy Needs a Refresh Chapter 02: Principles of a Good B2B Content Marketing Strategy Chapter 03: The Human Centered, Multimedia Approach to Content Marketing Chapter 04: Building a Community Growth Flywheel Chapter 05: Getting to Really Know Your Customers Chapter 06: Turning Knowledge into Resonance Chapter 07: Aligning Channel, Message and Messenger Chapter 08: Designing an Efficient Content Marketing Plan Using Media and AI Chapter 09: Measuring and Reporting on Content Marketing Strategy Chapter 10: What Makes "Good" Content? Chapter 11: Securing buy in for your content marketing strategy Chapter 12: Building a Content Culture: Cross Functional Collaboration Chapter 13: Overcoming Challenges, Mistakes and Roadblocks
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