Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, also published by Kogan Page.
Inhaltsangabe
Chapter 01: The new evolving business landscape; Section PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY; Chapter 02: B2B digital marketing strategy; Chapter 03: B2B customer journeys and the customer experience; Chapter 04: B2B personalisation marketing and buyer personas; Chapter 05: B2B customer insights and data management Section PART TWO: GENERATING AWARENESS; Chapter 06: Generating awareness; Chapter 07: B2B SEO and search strategies; Chapter 08: B2B websites and website strategies; Section PART THREE: Digital for lead generation and lead nurturing; Chapter 09: B2B digital marketing for lead generation; Chapter 10: B2B digital and lead nurturing; Section PART FOUR: Digital campaign management and integration; Chapter 11: B2B content marketing; Chapter 12: B2B digital marketing campaign planning; Chapter 13: Digital integration marketing in B2B; Chapter 14: Digital marketing and sales; Chapter 15: Measuring digital marketing; Section PART FIVE: Digital for retaining customers; Chapter 16: Digital retention marketing Chapter 17: Digital retention marketing channels; Chapter 18: Digital retention marketing strategies; Section PART SIX: B2B social media and digital marketing platforms; Chapter 19: B2B Social media marketing strategies; Chapter 20: Digital marketing technologies and platforms;
Chapter 01: The new evolving business landscape; Section PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY; Chapter 02: B2B digital marketing strategy; Chapter 03: B2B customer journeys and the customer experience; Chapter 04: B2B personalisation marketing and buyer personas; Chapter 05: B2B customer insights and data management Section PART TWO: GENERATING AWARENESS; Chapter 06: Generating awareness; Chapter 07: B2B SEO and search strategies; Chapter 08: B2B websites and website strategies; Section PART THREE: Digital for lead generation and lead nurturing; Chapter 09: B2B digital marketing for lead generation; Chapter 10: B2B digital and lead nurturing; Section PART FOUR: Digital campaign management and integration; Chapter 11: B2B content marketing; Chapter 12: B2B digital marketing campaign planning; Chapter 13: Digital integration marketing in B2B; Chapter 14: Digital marketing and sales; Chapter 15: Measuring digital marketing; Section PART FIVE: Digital for retaining customers; Chapter 16: Digital retention marketing Chapter 17: Digital retention marketing channels; Chapter 18: Digital retention marketing strategies; Section PART SIX: B2B social media and digital marketing platforms; Chapter 19: B2B Social media marketing strategies; Chapter 20: Digital marketing technologies and platforms;
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