33,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
17 °P sammeln
  • Broschiertes Buch

This study is to investigate the perceived importance of Balanced Scorecard (BSC) implementation of Malaysian Small and Medium Enterprises (SMEs) in the context of managers or top management. This research employed sample from selected region in Malaysia such as Penang, Selangor, Kuala Lumpur as well as Kuching in Sarawak in the sector of SME mainly on manufacturing and services sectors. Descriptive statistic, mean score, reliability analysis, Kendall's Tau-B correlation and one-way ANOVA were used in the paper to see the perceived importance of the BSC implementation in Malaysian SMEs. The…mehr

Produktbeschreibung
This study is to investigate the perceived importance of Balanced Scorecard (BSC) implementation of Malaysian Small and Medium Enterprises (SMEs) in the context of managers or top management. This research employed sample from selected region in Malaysia such as Penang, Selangor, Kuala Lumpur as well as Kuching in Sarawak in the sector of SME mainly on manufacturing and services sectors. Descriptive statistic, mean score, reliability analysis, Kendall's Tau-B correlation and one-way ANOVA were used in the paper to see the perceived importance of the BSC implementation in Malaysian SMEs. The results demonstrate that Malaysian SME perceived partially important towards the BSC implementation in the context of managers and top management. The majority of Malaysian SME firm do not formally use the BSC. Instead, they use some of the key performance indicators (KPIs) that they know and best fit in their firm. Hence, this approach should be extensively adopt by any company, especially small firm like SME in order to measure their performance in accordance with the company goal and mission.
Autorenporträt
Etienne ist leitender Angestellter im Bereich Finanzen und Buchhaltung in einem Unternehmen des Gastgewerbes. Zuvor hatte Etienne an einer Dissertation mit dem Schwerpunkt Balance Scorecard in malaysischen kleinen und mittleren Unternehmen (KMU) teilgenommen. Er ist auf der Suche nach einem interessierten Partner, um ein potenzielles Forschungsthema im Managementbereich in verschiedenen Branchen zu untersuchen.